Aya Bakstein | Portfolio

Jump to Visuals

Visuals

Personal Content Management

Smart Rediscovery App

UX/UI Designer

2026

Academic Project

Figma

Overview

In an era of endless content, we save more than ever, articles, videos, recipes, ideas, across dozens of platforms

Yet almost none of it gets revisited. The saved folder becomes a graveyard, not a library

In an era of endless content, we save more than ever, articles, videos, recipes, ideas, across dozens of platforms. Yet almost none of it gets revisited. The saved folder becomes a graveyard, not a library

In an era of endless content, we save more than ever, articles, videos, recipes, ideas, across dozens of platforms

Yet almost none of it gets revisited. The saved folder becomes a graveyard, not a library

StaShh is a personal content hub that unifies everything saved across platforms into one place, designed to close the gap between saving and actually consuming, making it easy to organize, find, and actually return to the things that matter

User Research

To understand the problem firsthand, I ran a survey with 48 participants and conducted 2 in-depth user interviews focusing on how people save, organize, and revisit digital content

What I found

The data confirmed what I suspected, people save constantly, but rarely return, 81% of users save content weekly, yet the majority never revisit it. The friction isn't in the saving it's in everything that comes after

What resonated most

The survey revealed a deeper emotional layer, users aren't just losing content, they are losing control. This manifests as 'Digital Guilt' a near-universal feeling of being overwhelmed by an unmanageable backlog that they recognize immediately

In their own words

"My 'Saved' folders are where good content goes to die. It’s so cluttered that looking at it just makes me feel overwhelmed instead of inspired"

- Or, 23

"I know I saved that article somewhere, but searching through five different apps feels like a second job. Most of the time, I just give up"

- Asaf, 36

Competitive Analysis

Before designing StaShh, I analyzed existing tools to understand what's already out there and where the gaps are

Pocket

A dedicated read-later app for saving articles and web content

✓

Clean, focused reading experience

Simple one-click saving from the browser

Offline access to saved content

Clean, focused reading experience

Simple one-click saving from the browser

Offline access to saved content

Clean, focused reading experience

Simple one-click saving from the browser

Offline access to saved content

✗

Limited to articles

No reminders or time-based resurfacing

Weak organization, tagging exists but rarely used

Limited to articles

No reminders or time-based resurfacing

Weak organization, tagging exists but rarely used

Limited to articles

No reminders or time-based resurfacing

Weak organization, tagging exists but rarely used

Raindrop.io

A visual bookmark manager for organizing links across topics

✓

Beautiful visual layout with thumbnails

Strong tagging and collection system

Works across all content types

Beautiful visual layout with thumbnails

Strong tagging and collection system

Works across all content types

Beautiful visual layout with thumbnails

Strong tagging and collection system

Works across all content types

✗

Saving flow is not seamless on mobile

No reminder or resurfacing system

Not intuitive for casual users

Saving flow is not seamless on mobile

No reminder or resurfacing system

Not intuitive for casual users

Saving flow is not seamless on mobile

No reminder or resurfacing system

Not intuitive for casual users

Notion

A productivity workspace that many users repurpose for saving content

✓

Extremely flexible and customizable

Works for any content type

Great for power users who like structure

Extremely flexible and customizable

Works for any content type

Great for power users who like structure

Extremely flexible and customizable

Works for any content type

Great for power users who like structure

✗

Requires manual setup for every use case

Not designed for quick, frictionless saving

No personalization or smart resurfacing

Requires manual setup for every use case

Not designed for quick, frictionless saving

No personalization or smart resurfacing

Requires manual setup for every use case

Not designed for quick, frictionless saving

No personalization or smart resurfacing

Persona

Always on the move, saving content between lectures, shifts, and commutes. By the time she has the headspace to actually read it, she can't find it

Maya Grosman, 23 Industrial Engineering student, working part-time

Always on the move, saving content between lectures, shifts, and commutes. By the time she has the headspace to actually read it, she can't find it

Frustrations

Saves across 4 different apps with no single source of truth

Saves across 4 different apps with no single source of truth

Retrieval feels like a second job

Retrieval feels like a second job

A growing backlog that creates guilt instead of curiosity

A growing backlog that creates guilt instead of curiosity

Needs

Frictionless saving that doesn't interrupt her flow

Frictionless saving that doesn't interrupt her flow

Smart organization she doesn't have to maintain manually

Smart organization she doesn't have to maintain manually

Reminders that surface content when she finally has time

Reminders that surface content when she finally has time

Behavior

Saves on-the-go, consumes during downtime

Saves on-the-go, consumes during downtime

Mobile-first, high tech literacy

Mobile-first, high tech literacy

Values speed and clarity over features

Values speed and clarity over features

From Chaos to Clarity

What people are doing instead

Without a real solution, users default to fragmented workarounds

Sending links to themselves on WhatsApp
Saving raw URLs in phone notes without context
Bookmarking content within each app separately
Burying screenshots deep in their camera roll

Sending links to themselves on WhatsApp
Saving raw URLs in phone notes without context
Bookmarking content within each app separately
Burying screenshots deep in their camera roll

None of these methods provide a reliable way to actually revisit or rediscover the content

How StaShh fixes it

Instead of scattered workarounds, StaShh gives users one place to capture everything, directly from any app, in one tap. Content is automatically organized, visually previewed, and resurfaced at the right moment through reminders

No more searching. No more guilt. Just the content you saved, when you actually have time for it

UX Focus

Saving content should feel effortless but returning to it is where most apps fail

The design of StaShh was guided by one core question - how do I make sure saved content actually gets used?

Saving content should feel effortless but returning to it is where most apps fail

The design of StaShh was guided by one core question - how do I make sure saved content actually gets used?

Built around four core ideas

Frictionless capture - Saving happens in one tap, without leaving the app you're in. The less friction at the entry point, the more likely users are to actually save

Frictionless capture - Saving happens in one tap, without leaving the app you're in. The less friction at the entry point, the more likely users are to actually save

Reduce the backlog anxiety - A long unread list creates guilt, not motivation. StaShh breaks content into manageable views so users feel in control, not overwhelmed

Reduce the backlog anxiety - A long unread list creates guilt, not motivation. StaShh breaks content into manageable views so users feel in control, not overwhelmed

Surface content at the right moment - Reminders aren't just notifications, they're a bridge between the moment of saving and the moment of consuming

Surface content at the right moment - Reminders aren't just notifications, they're a bridge between the moment of saving and the moment of consuming

Search that thinks like a user - People don't remember file names, they remember context. The search is built around tags, dates, and visual previews, not just keywords

Search that thinks like a user - People don't remember file names, they remember context. The search is built around tags, dates, and visual previews, not just keywords

Frictionless capture - Saving happens in one tap, without leaving the app you're in. The less friction at the entry point, the more likely users are to actually save

Reduce the backlog anxiety - A long unread list creates guilt, not motivation. StaShh breaks content into manageable views so users feel in control, not overwhelmed

Surface content at the right moment - Reminders aren't just notifications, they're a bridge between the moment of saving and the moment of consuming

Search that thinks like a user - People don't remember file names, they remember context. The search is built around tags, dates, and visual previews, not just keywords

User Flow

Saving Content

Finding & Consuming Content

What I want users to feel

In control

Not overwhelmed. The saved list should feel like a curated library, not a pile of forgotten links

Calm

The interface is quiet and uncluttered, so users can focus on the content, not the app

Confident

Knowing that everything they save is organized, findable, and won't disappear into the void

Rewarded

When a reminder surfaces exactly the right content at the right moment, saving feels worth it

Visual Language

Typography

Sen

Regular Semi Bold

a friendly, rounded sans-serif that brings warmth without sacrificing readability

Color Palette

#FFFFFF

#F0F0F0

#989898

#323232

#EC6F46

Soft grays keep the interface calm and distraction-free, with a single orange accent for all key actions

The logic behind it

The design steps back, so the content feels like the hero, not the interface

Main Screen

The central hub for all saved content organized into lists by topic. Users can switch between List and Gallery views based on how they prefer to browse

List view

for users who know what they're looking for. Scannable, efficient, and minimal

Gallery view

for users who browse by feel. Visual previews spark memory and make rediscovery enjoyable

No home screen by design

Users come to StaShh to access their content, not to see a summary of it. Skipping the home screen and landing directly on the Lists screen removes an unnecessary step, keeping the focus on what matters, the saved items themselves

Inside a list, content is filtered by type so users can find exactly what they're looking for without scrolling through everything

Item Screen

A single tap opens the original source, keeping the experience frictionless

Edit mode gives users full control, rename, move to a different list, update the link, or add context notes

Search Screen

Research showed two distinct search behaviors, users who come in knowing exactly what they want, and users who need a nudge to rediscover content they've forgotten they saved. The search screen was designed to serve both

I looked at how leading apps handle both active search and passive discovery, TikTok's For You logic, Pinterest's visual exploration, Spotify's mood-based playlists, and Instagram's personalized Explore page. Each solves a different piece of the puzzle, I took the best from all of them

The result is a search screen that serves both intents, precise retrieval when users know what they want, and personalized discovery when they don't

Discovery mode for users who need a nudge. Personalized sections surface forgotten and relevant content based on saving habits and consumption patterns

Active search for users who know what they're looking for. Search by keyword, date, or date range

Notifications Screen

This is the screen that directly solves the core problem StaShh was built for the feeling of losing control over saved content

This screen is split into two tabs, each solving a different problem

Reminders

Set on your own terms, a gentle nudge back to saved content, exactly when you have time for it

Calendar view a monthly overview for users who think in dates, see all scheduled reminders at a glance

Reminders show up exactly when you asked them to, no guessing, no searching

Reminders show up exactly when you asked them to, no guessing,

no searching

Notifications

proactive alerts that keep the library clean and alive

Not just passive updates, but actionable moments

When content is deleted from the source, the app doesn't just show an error, it turns a dead end into a next step

"Find similar content" keeps the user moving forward instead of hitting a wall

When content is deleted from the source, the app doesn't just show an error, it turns a dead end into a next step "Find similar content" keeps the user moving forward instead of hitting a wall

This was a deliberate UX decision, even when something goes wrong, the experience should feel handled, not broken.

Saving Flow

Content enters StaShh in two ways, wherever the user happens to be

Both paths lead to the same place, one organized, searchable library

From any external app, tap Share, select StaShh, and the item is saved instantly without leaving the app

Manually within StaShh, paste a link directly for content that doesn't have a native share option

Tools & Process

I integrated Claude directly into my workflow using MCP (Model Context Protocol), creating a seamless bridge with Figma. This allowed the AI to analyze live design structures in real-time, helping me refine copy, validate accessibility, and pressure-test UX decisions without leaving the canvas

To elevate the product's voice, I leveraged Gemini and other LLMs to iterate on UX Writing and microcopy, ensuring the interface speaks the user's language while maintaining a consistent brand voice across complex edge cases. By using Gemini as a dedicated copy partner, I was able to rapidly test multiple narrative directions and refine every string to be clear, concise, and user-centric. Beyond execution, I used Perplexity for sourced research into user behavior and industry standards

AI didn’t replace the thinking, it provided a high-context environment to accelerate it, from the first wireframe to the final, polished string of copy

The graveyard is officially closed

Explore the interactive prototype and see StaShh in action

Prototype

Designed in Figma | Developed with Framer

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes

Get In Touch

Mail

Designed in Figma | Developed with Framer

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes

Get In Touch

Mail

Designed in Figma | Developed with Framer

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes

Get In Touch

Mail